BY INCENTIVE RESEARCH FOUNDATION • APRIL 6, 2017
- 38% of all U.S. Firms over $1MM in revenue use incentive travel to motivate their people and partners.
- U.S. firms spend over $14B Annually on incentive travel.
- Net Optimism Score for incentive travel in the fall of 2016 was 26%, meaning the industry is still moderately positive about the outlook for incentive travel.
- As of fall 2016, per-person incentive travel budgets are most commonly between $3,000 and $4,000, although about 40% of the industry spends more.
- Average per-person spend has increased by 5% annually since fall 2014.
- Most commonly selected destinations for incentive group travel are now the USA, Caribbean, Mexico, and Europe, showing a return to long-haul destinations.
- Analysis shows that the economic Net Optimism Score for incentive travel tracks closely with overall U.S. economic performance, often acting as a leading indicator.
- Almost 60% of planners have experienced some form of disruption in their events, estimating that almost a quarter of their events have been affected in some way.
- Planners view “Flawless Execution” as the #1 way their most trusted Hotel Partners add value; Hoteliers view “Providing a Strong Vision” as the #1 way their most trusted Planner Partners add value to the relationship.
- Although Planners and Organizations are enthusiastic about wellness, there is often a disconnect in implementation. The top wellness inclusions in meetings today are Reduced Calorie Drinks, Healthy Snacks, Smoke Free Properties, Free Access to Fitness Facilities, and Frequent Breaks.
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